Putting āeā on agribusiness
Agriculture based business is one of the important keys of Indonesia agricultural development. When Indonesia was hit by monetary crisis in the last year of 1997, agribusiness became good alternative for entrepreneurs to start or divert they business orientation. Faraway before this tragedy, actually agriculture has been a basic mindset of Indonesian culture. The types of land are definitely very useful to fulfill food needs themselves or to encourage export of agricultural commodities. As an agribusiness is business, Information and Communication Technologies (ICTs) does matter. Firms can apply them to save costs when they conduct market research, organize export processes, and manage payments and customer relations.